We’re fans of setting up a universal style guide page for each website you create. Additionally, padding, line spacing, size, color, and weight should be identical for a given type of content. Headers, body text, links, and other text need to follow the same styling from one page of a website to the next. Similarly, the typography in a web design also needs to have a sense of order and consistency. This sense of congruity keeps us engaged, offering an uninterrupted experience in reading through a book’s pages. The text will be the same size, set with exact spacing, and follow the same repeating format. When we sit down to read a book, we expect that every page will follow a sense of order.
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To learn more, check out our course material “ Intro to Responsive Design” to help you understand how to make your own designs more accessible. Instead of putting a huge amount of effort into overly complex animations and hover effects that may not work on every device, it’s better to spend that time improving UI and UX for everyone.įollowing the tenets of responsive design means your website will be user-friendly and offer an optimized experience across desktop and mobile devices. No matter how someone is accessing your web design, it should offer a similar experience no matter what it’s being viewed on. There are many devices out there with varying screen sizes. If you’d like a helpful introduction to search engine optimization, please check out our blog post “ 9 SEO best practices for your Webflow website.” 4. Of course, we can’t distill the complexities of SEO into three bullet points. How to optimize images to speed up loading times and decrease the bounce rate - which is the percentage of visitors who only view one page on your site and then navigate away without taking any actions.How the part of a link that identifies a specific page - aka a slug - can influence organic search rankings.How to properly use header tags like, , and.But how you put together a web design can have a great impact on SEO.Īs a web designer, a few things you should know about search engine optimization include: We know you didn’t devote yourself to the art of web design to be bothered by search engine optimization. Implementing the correct file types can make a huge difference in how fast your pages load. Know the difference between a JPG and a PNG. Lastly, pay attention to the file types you’re using.
If a photo doesn’t relate at all to the section it’s being placed into, you may need to find one that fits the content better. Use filters, adjust the saturation, change the warmth, bump up the contrast, and use other photo editing techniques to make the images better fit in with the harmony of a web design.Īdditionally, make sure that whatever images you choose fit within the context of the content they’re appearing with. But don’t just plop them down into your designs as they are. There are plenty of great options out there if you want to use stock photos. Using high-quality photos is a simple way to improve your designs. Generic stock photos can drain the life from a design, leaving it bland and uninspiring. Poorly shot images with fuzzy focus and questionable composition can diminish even the most brilliant of designs.
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